What business value Testing adds in a project?

In this post I will try to explain, reason and motivate the need of Testing  and business value it adds in a (software) project. The Test effort should be optimized to gain value, neither too less that ends up with low quality nor too much that misses the market time.

I think Test ensures that business value is delivered through good quality product. Testing is an investment that can help to avoid extra costs.

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